In today’s commercial scenario in the UK, having a strong, attractive and engaging web presence is absolutely vital. With this in mind, we, here, at Hiregraphicdesigner.uk, put out a guideline of what does or does not make a good website, and what will help you draw more visitors. We’re London, United Kingdom based – hence we understand your audience better than any other remote foreign company.
How well designed a website is, is ultimately decided by how many people find it easy and useful to browse and how great the end user experience is. A well designed site provides the end users with an inviting look and feel, presents them with exactly what they’re looking for with minimal hassle, and encourages them to spend as much time/ browse as many different pages as possible.
In order to accomplish this, the site needs to great looking, provide well-organised and useful content and make that content as easy to access as possible. Below we take a look how we may build the perfect website that delivers all this.
Before you begin, you should have a good idea of what the purpose of the website will be. Why will your users visit your website? What are they looking for? Information, entertainment, shopping, or something else? What is the demographic from which most of your users will emerge?
Answering these questions will help you decide what look and feel you want for the site and what theme it should follow. The design of your site needs to fit its intended purpose as well as the target demographic.
When online, people tend to want information as quickly as possible, with minimal ambiguity or confusion. Make your content as clear and concise as you can. Give every page a clear and obvious purpose. Use headings and sub-headings to give it an easy-to-follow structure. When a user lands on your website site, it should be immediately clear to them where they need to go.
We tend to read from left to right and top to bottom; hence information in the top left of the page is far more likely to be read than information in the bottom right. Keep this in mind. Also, use a font that gives the text blocks page a strong, uncluttered feel.
A good website needs to be convenient to navigate with minimal browsing. The general rule is that a user should get to the page he’s looking for within 3 clicks. A common trick used today is creating a menu/sidebar with all the main links, which carries across all the pages. This minimises navigational hassles and helps user find what they’re looking for with ease.
A good website needs to have an identity that flows consistently across all its pages. The colour schemes, fonts, backgrounds, tone of voice and design layout all need to match each other in such a way as to create the impression of a unified website, rather than a set of disjointed pages.
Stick to one common design layout. Align different elements on different pages to a common grid. Use the same heading/sub-heading/ content structure across all the pages. Repeat the same colour schemes and typefaces. This adds a unified feel to your website and makes it easier for users to navigate and find what they’re looking for.
Ideally, stick to one single font; if you need more, restrict yourself to two or three at most. Don’t make your users read a new font on each page. Choose fonts that are similar and go well together rather than wildly contrasting ones.
In general, modern sans serif fonts are considered easier to read then the old serif-ed fonts, and ideal font size for reading online is considered to be 16px. Stick to two or three different sizes – heading, sub-heading and body. Consistency in the typeface helps make your content far more readable.
Think about what colours you’d like to use. Soft complementary colour schemes can create a pleasant, harmonious feel and enhance end user experience, while harsh over-bright colours can induce eye fatigue and should be avoided. Soft contrasts between content and background enhance readability. Vibrant colours add an emotional hook, and should be used sparsely for maximum impact. Use two or three different colours at the most, and avoid making the design too busy with too many differently coloured elements. Instead, make maximum use of white/negative space. It gives your pages a cleaner, more uncluttered look.
- Images, Videos & Info-graphics.
People tend to notice and register pictures far quicker and easier than they would a block of uninterrupted text. Using the right imagery can enhance the overall look and feel of your site. Vast banks of stock images are currently available online that can help you add lustre to your website.
Use of relevant images, videos and info-graphics can also break up and clarify the text, make it easier to absorb. Information presented in large unbroken text blocks tends to go largely unread, while small paragraphs judiciously sprinkled with the right images help draw the users’ eye and hold their interest.
- Universally and easily accessible.
Users across United Kingdom today have multiple platforms on which they could access your website, i.e. desktop computers, smart phones & tablets.
A well designed site need to be light enough to load quickly; regardless of which platform is being used to access it and have minimal deviance in design. A site loaded on a phone should still be recognisable and not look or feel very different from its desktop version. No matter what the platform, you need to make sure the end user experience is just as great.
All these tips will help streamline your design and help you provide an end user experience that keeps them coming back for more. If you’re looking for a new website that gives you great web presence and creates loyal customers, please visit us at Hiregraphicdesigner.uk.