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Promote your business the right way with the most professionally designed and effective Emailers!

With the universality of emails in today’s business environments in UK and across the world, and the reach that comes with it, the Emailer has become one of the most important marketing tools that may be employed by a business to promote itself and maintain communication with its clientele.
The term emailer covers any sort of promotional material, like a flyer, brochure or newsletter; which is sent out via email. Emailers may be sent to a very specific customer base which is already familiar with the company or just out to the general public to drum up interest in a new product or service.

The promotional material needs to be designed and edited to fit the accepted email parameters and follow email etiquette very closely. Emails sent in an inacceptable format or ones that are too large may be summarily rejected while, following the wrong practices can result in your campaign being derailed completely and may also have the adverse effect of getting you bad, instead of good, publicity.
It is for this reason that many businesses today look to the professionals to design for them the most effective email campaign possible. In this blog, we, here at Hiregraphicdesigner.uk, lay out the best design principles and talk about the appropriate rules to be follow when promoting your business via email.

The email inbox is a chaotic place, with tens of emails to sort through, some of them urgent and mandatory, some useful but a lot of them undesired and uninteresting. The accessibility provided by email means pretty much everybody is getting flooded with mailers and a lot of them end up unread, deleted or consigned to the spam folder. So the first thing you need to do with your mailer is grab the readers’ interest long enough for them to open it. A few tricks that can make your Emailer more effective are:

  • Make it clear who the sender is. Put the full company name and make it seem as official as possible. Studies have shown that people are far more likely to open emails that are from a known and trusted source or at least very clear about who they are from.
  • Make the subject line clear and catchy. Tell the reader what to expect in your mailer and get right to the point. Put your biggest selling point in the subject line. If you’re offering a discount on a product, put that in the subject line. If you’ve got an article on an exciting subject, make that clear. This gives the reader an incentive to go through the mailer for more details. When reading through a list of subject lines in their inbox, readers are more likely to click on something that is clear and interesting. As opposed to a subject line that is vague and can seem untrustworthy and even ‘spammy’.
  • Make the design of the mailer clean and uncluttered. This principle is especially important for Emailers. Remember that for your Emailer to be as effective as possible; all the readers’ focus should be on the content. Use the design to lead them to the content and then take a step back. Design something that will translate just as well to a PC or a mobile/tablet platform.
    Put a vibrant, bold banner at the top, with the company logo and headline and then let the content follow. White backgrounds are particularly popular in email design, as they are seen more professional than coloured ones. In terms of appearance, good Emailer design tends to follow minimalist guidelines.
  • Make your intent clear right at the top. Put in an engaging, benefit oriented headline that tells the reader the purpose of the email.
    Give them enough information in the heading so they can make a decision on whether or not to read the rest of it. This gives an air of professionalism to the mailer and helps build the readers’ trust. Readers will always appreciate not having their time wasted and tend to read more emails from people who are direct about their business.
  • Keep most of your important data to the left. Studies have shown that people tend to focus more attention on the left hand side of the page and towards the top, while content that is placed more towards the bottom and right tends to go unread. Use this to maximum effect.
  • If you’re presenting the reader with a few pages of data, e.g. a newsletter, provide an index in the beginning. This index or table of contents should include hotlinks to relevant articles, enabling a reader to proceed straight to that content which is interesting to them, without wading through a lot of stuff they don’t want to read. This improves the overall readability of your Emailer, and is likely to result in repeat opens and click-throughs.
  • Use images and multimedia sparingly and only where absolutely necessary.
    Don’t overload the Emailer with images and videos. Instead, include easy-to-follow links to any heavier content. This keeps the Emailer from having a cluttered appearance, and prevents it from being heavy for the browser to load.
    This last point is especially valid in case of mobile browsers. If your Emailer takes too long to load, it may go unread entirely.
    It is also wise to include an HTML only version, as they are much lighter and easier to load, even with low internet speeds.

    We here at Hiregraphicdesigner.uk specialise in designing effective email campaigns that guarantee you great deliverability and steady open and click-through rates. If you’re looking for professional and effective Email campaign, please visit us.

Get the right online presence with a cutting edge website!

In today’s commercial scenario in the UK, having a strong, attractive and engaging web presence is absolutely vital. With this in mind, we, here, at Hiregraphicdesigner.uk, put out a guideline of what does or does not make a good website, and what will help you draw more visitors. We’re London, United Kingdom based – hence we understand your audience better than any other remote foreign company.

How well designed a website is, is ultimately decided by how many people find it easy and useful to browse and how great the end user experience is. A well designed site provides the end users with an inviting look and feel, presents them with exactly what they’re looking for with minimal hassle, and encourages them to spend as much time/ browse as many different pages as possible.
In order to accomplish this, the site needs to great looking, provide well-organised and useful content and make that content as easy to access as possible. Below we take a look how we may build the perfect website that delivers all this.

  • Purpose-driven.
    Before you begin, you should have a good idea of what the purpose of the website will be. Why will your users visit your website? What are they looking for? Information, entertainment, shopping, or something else? What is the demographic from which most of your users will emerge?
    Answering these questions will help you decide what look and feel you want for the site and what theme it should follow. The design of your site needs to fit its intended purpose as well as the target demographic.
  • Readability.
    When online, people tend to want information as quickly as possible, with minimal ambiguity or confusion. Make your content as clear and concise as you can. Give every page a clear and obvious purpose. Use headings and sub-headings to give it an easy-to-follow structure. When a user lands on your website site, it should be immediately clear to them where they need to go.
    We tend to read from left to right and top to bottom; hence information in the top left of the page is far more likely to be read than information in the bottom right. Keep this in mind. Also, use a font that gives the text blocks page a strong, uncluttered feel.
  • Navigation.
    A good website needs to be convenient to navigate with minimal browsing. The general rule is that a user should get to the page he’s looking for within 3 clicks. A common trick used today is creating a menu/sidebar with all the main links, which carries across all the pages. This minimises navigational hassles and helps user find what they’re looking for with ease.
  • Consistency.
    A good website needs to have an identity that flows consistently across all its pages. The colour schemes, fonts, backgrounds, tone of voice and design layout all need to match each other in such a way as to create the impression of a unified website, rather than a set of disjointed pages.
    Stick to one common design layout. Align different elements on different pages to a common grid. Use the same heading/sub-heading/ content structure across all the pages. Repeat the same colour schemes and typefaces. This adds a unified feel to your website and makes it easier for users to navigate and find what they’re looking for.
  • Fonts/Typefaces.
    Ideally, stick to one single font; if you need more, restrict yourself to two or three at most. Don’t make your users read a new font on each page. Choose fonts that are similar and go well together rather than wildly contrasting ones.
    In general, modern sans serif fonts are considered easier to read then the old serif-ed fonts, and ideal font size for reading online is considered to be 16px. Stick to two or three different sizes – heading, sub-heading and body. Consistency in the typeface helps make your content far more readable.
  • Colours.
    Think about what colours you’d like to use. Soft complementary colour schemes can create a pleasant, harmonious feel and enhance end user experience, while harsh over-bright colours can induce eye fatigue and should be avoided. Soft contrasts between content and background enhance readability. Vibrant colours add an emotional hook, and should be used sparsely for maximum impact. Use two or three different colours at the most, and avoid making the design too busy with too many differently coloured elements. Instead, make maximum use of white/negative space. It gives your pages a cleaner, more uncluttered look.
  • Images, Videos & Info-graphics.
    People tend to notice and register pictures far quicker and easier than they would a block of uninterrupted text. Using the right imagery can enhance the overall look and feel of your site. Vast banks of stock images are currently available online that can help you add lustre to your website.
    Use of relevant images, videos and info-graphics can also break up and clarify the text, make it easier to absorb. Information presented in large unbroken text blocks tends to go largely unread, while small paragraphs judiciously sprinkled with the right images help draw the users’ eye and hold their interest.
  • Universally and easily accessible.
    Users across United Kingdom today have multiple platforms on which they could access your website, i.e. desktop computers, smart phones & tablets.
    A well designed site need to be light enough to load quickly; regardless of which platform is being used to access it and have minimal deviance in design. A site loaded on a phone should still be recognisable and not look or feel very different from its desktop version. No matter what the platform, you need to make sure the end user experience is just as great.

All these tips will help streamline your design and help you provide an end user experience that keeps them coming back for more. If you’re looking for a new website that gives you great web presence and creates loyal customers, please visit us at Hiregraphicdesigner.uk.

Give your meetings and presentations the ultimate edge with a well designed PowerPoint!

One of the most useful and frequently implemented software tools in the modern work environment in UK and across Europe is Microsoft PowerPoint. We’ve all seen them, some of them engaging, some of them rather dull, boring and repetitive. But every organisation has them.
PowerPoint presentations  with design ideas that can be an extremely effective information collation & transmission system, oiling the gears of your people-machine and maximising efficiency.

There are several benefits to preparing a great PowerPoint presentation designs.

  • Readability and Engagement:
    Rather than presenting your associates with lengthy and difficult to read blocks of text, which will require reading time and further elaboration, a good PowerPoint design will convey the same information in a point-wise, easy-to-read and concise format.
    The different slide formats, animations and other in-built presentation tools help make that information more focused and digestible.
    A professional PowerPoint design will have a good balance of text boxes; powerpoint backgrounds and info-graphics like charts and tables to present the information being conveyed in well proportioned slices, maximising the audience’s involvement, comprehension and absorption.
    This usually helps engage the audience, increases their involvement, and improves focus and total volume of information absorbed, improving clarity and reducing the need for repetition.
  • Efficiency of communication:
    In corporate communications, it is desirable to stick to the point and only communicate that information which is absolutely essential. In conversation, we are accustomed to using tools such as anecdote and analogy to expand upon a point and better explain it.
    However in corporate situations, where company time and man-hours are at stake, it is necessary to avoid confusion and subjectivity, and stick to basic, crystal clear communication. A well designed PowerPoint can outline and clarify the main facts concerning a project in a direct manner, eliminate all that is not required to be discussed, and minimise obtuse interpersonal considerations/ unnecessary chit-chat.
    A well designed PowerPoint should stay on-point, present information in short, concise units, use info-graphics to illustrate points better and avoid long, rambling sentence structures, which may lose or confuse readers.
  • Optimum time utilization:
    In a corporate environment, time is the most essential commodity. The amount of time expended in meetings and presentations often detracts from productive man-hours, and over the years, minimising these losses has become an integral part of business studies.  A well made PowerPoint presentation can help to minimise this waste by presenting information in a manner that is objective, clear and concise, leaving minimal room for doubt or uncertainty. It may also provide the facility to cross-link different slides and content for easy cross referencing. This reduces the need to flip back and forth through the content to refer to something discussed previously.
    A well made PowerPoint should present information in direct, logical chains with easy-linked references and annotations, making the flow of information as obvious and as accessible as possible.
  • Effective collaboration & transmission of information across all levels:
    One of the biggest advantages of having a well designed PowerPoint presentation is that, it is easily copied and transmitted across all levels of the hierarchy of an organization. It can be sent straight to the inboxes of all who need it, where it is available to be referred to within a few clicks. A clear, well made presentation should make information easy to find and refer to; this makes it easy for those working on a particular project to resolve any queries they might have, without having to send in questions and waiting for a reply.
    A PowerPoint can also be a collaboration tool, worked upon by multiple employees accessing it via e-mail or on a shared server, so that they can input and share data in real time. Thus multiple users can be kept constantly updated on a collaborative project and everyone’s concerns can be addressed.
    A well designed PowerPoint can provide the facility to be accessed and edited by all members of the project who have the appropriate security clearances and help make a project truly collaborative.

In conclusion, a well designed PowerPoint presentation can be an important aid in bringing associates and project members together, efficiently communicating data without confusion and making sure everyone is on the same page; paving the way to a successful and mutually beneficial collaboration. If you need one that is designed professionally and executed with precision, please visit us at hiregraphicdesigner.uk.

Give your business that all-important edge with a terrific brochure!

Nearly every business in UK and across Europe that you come across today will have a brochure to advertise its benefits and generate customer attention. Brochure design and printing is a booming business today in London and across UK. Everybody’s looking for the newest, coolest brochure designs for their business in UK and across Europe. 

Taking into account costs associated with the brochure design, graphic design, photography, copy writing and printing, a batch of brochures can turn out to be pretty big investment especially in a city such as London,United Kingdom ! So, what can you do make your brochure stand out from the crowd and ensure a good return on that investment?

Here we talk about what parameters need to be taken into consideration while designing a good brochure.

  • Look at your brochure from the customer’s viewpoint.
    Put yourself in the customer’s shoes. What about this business would appeal to you most? What’s the USP? What’s the biggest benefit on offer relative to the competition?
    Why should the customer buy this product? How does it make his life easier, and what need does it fulfil, what problem does it solve? Knowing the answers to these questions will help you narrow down what information is relevant for the brochure and what isn’t.
  • The A-I-D-A schematic.
    AIDA stands for Attention-Interest-Desire-Action. This schematic provides a plan of attack along which an effective brochure may be designed.  It simply states that to be effective your brochure need to first attract the customer’s attention, then generate interest in your service or product, create desire for the service/product and then prescribe the action required to gain access to the service/product. 
  • Make it different from the herd.
    We all know roughly what to expect from a standard brochure design, so we tend to pass over a lot of similar looking ones, unconsciously assuming their content must be equally similar and banal. For this reason it’s crucial that your brochure look different and exciting, especially if you’re going to leave it out for customers to pick up themselves.
    Relevant and appealing graphics, clean & bold lettering, and vibrant colour schemes can all add to the appeal of the brochure immeasurably and make sure it is picked up by as many customers as possible. Fresh vibrant colours tend to attract more customers than dull pastel shades. Learn what colour works with what font. 
  • Use relevant graphics and headings.
    Make sure the graphic on the cover is relevant to the business and appealing to the customer at the same time. Make sure it sells a benefit as directly as possible and has an emotional hook to it. For example, a veterinarian’s brochure that displays a graphic of a happy child playing with his dog is far more likely to be picked up than one that displays said veterinarian standing in front of the office building. People want to know how the service can benefit them, not just what the service is. 
  • Keep the overall design simple, uncluttered and easy to read.
    Readability is of primary importance in a good brochure. Don’t try to use too many different or unique fonts. Just select three commonly used and accepted fonts, for heading, subheading and the main body of the copy respectively. Remember, certain fonts are commonly used because they work well with multiple backgrounds, colour schemes and scales/sizes.
    Summarise relevant information for the customer. List all the benefits offered clearly.
    Use easy-to-read infographics and text boxes rather than long paragraphs.
    Don’t waste time and space giving out details that the customer doesn’t need to know. Focus only on that information which will make a customer want to buy into your product. 
  • Explain how the customer benefits from buying into the product or service.
    People don’t buy into products because of their specifications, they buy into products that they feel will genuinely benefit them, fulfil a need or solve a problem.  Explain what they stand to gain. List all the benefits, front and centre. List all it does for the customer. Remember, ‘Sell, don’t tell’. 
  • Provide a course of action:
    Having roused the customers interest, even desire, you now need to encourage them to take action to gain access to the product or service. Provide the full contact information and website and encourage the customer to call/email right away. Provide a strong incentive to action as quickly as possible. Common incentives offered are time-bound discounts/gifts or alternatively a scarcity or unavailability at a later date. Some even offer a discount/gift redeemable only on presentation of the brochure or entering a code on the brochure on the website.

Such simple tips and tricks can make all the difference when it comes to maximising response and making good on your marketing investment. If you need a stunning and effective brochure designed for your business please visit us at hiregraphicdesigner.uk. We create brochures that convert. We bring vast experience to the table as well as a roster of experienced designers that understand your audience and we tailor our design approach to one that will fit your content as well as the audience.

Publicise your business and create the right impact with outstanding flyer designs!

Flyers are a quick, inexpensive and effective way to get people buzzing and drum up the right publicity for your business or event. They are commonly used to promote restaurants, cafes, pubs, nightclubs and small-scale local businesses in UK and across Europe.We’re experts at nightclub flyer designs and have designed flyers for many nightclubs in London,UK. Large businesses may also use flyers to help canvass a specific locality. We, here at hiregraphicdesigner.uk, have designed several for local events and fledgling business to help get them off the ground by designing high quality flyers.

A standard flyer is A4- size sheet of cheap paper (A5 or A6 may also be used), which has information printed on one or both of its sides and that is printed and distributed en masse. They are commonly referred to as throwaways, mainly due to fact that most of them are expected to receive only a cursory glance before being disposed of or ignored.  The information presented on a flyer is usually in accordance with this expectation.

Flyers are usually posted on walls and lampposts in areas of high foot traffic, where they’re likely to receive the highest number of passing glances. Or they’re handed out at street corners to people that accept them rather reluctantly, give them a cursory look and then throw them away. Most people will only accept a flyer out of courtesy and will have no intention of reading it. To maximise the impact of the flyer, you need to make sure it is capable of drawing and holding the reader’s attention, so that your information is conveyed properly.

Let’s take a look at some of the characteristics of a good flyer design.

  • Readability:
    A flyer design that is difficult to read or has over-complex information may not get people interested. To maximise the odds of people actually reading the content, you need to make the information as direct and as readable as possible. Be concise and use bullet points and/or info graphics to organise the information into small, easy-to-read blocks. List all the positives of your business.
    Your flyer design needs to be as clear and as obvious as possible in what it wants to market. Keep it simple and direct. Direct the customer to your website/ address/telephone no.
    Relating relevant information in a concise and readable manner is a very important skill for any graphic designer.
  • Bold Typography:
    This  ties in to the readability aspect as well when designing a good flyer. Use a catchy heading and put in big, strong lettering at the top. It is absolutely essential for your flyer design to be able to create interest the moment it is glanced at and you only have that moment to make sure your information registers in the readers’ minds. So, it’s best to make your message as obvious as possible.
    All content on the flyer should be in a clean, strong and easy-to-read font. You want your prospective customer to read it with minimum effort and focus.
  • Powerful imagery:
    Remember the old adage about a picture being worth a thousand words? People tend to register and recall images far easier than text. Chances are, apart from a bold heading, any other text on your flyer may not even get read. So, to maximise the communication, use big, bold imagery that relates directly to what you’re selling. Promoting a restaurant? Put in big, bright pictures of delicious looking food. A Nightclub? Show attractive people dancing. This way, without even reading the text, the person will have got the gist of what you’re promoting. Some of the most effective flyers use maximum imagery combined with a bare minimum of text.
  • Make it exciting, engaging and original:
    Whatever your design or schematic, make sure it’s as vibrant, colourful and eye-catching as possible. A dull boring sheet of paper would actually repel people and defeat the purpose of your marketing. People may walk past, ignore and throw away many flyers in a single day. Make sure yours has something different about it.
    Use pleasant complementary colour schemes, create interesting colour-contrasts, and use special effects and graphics like adding flames or a bolts of lightning, or 3D lettering, anything that might make a person want to stare at it a bit longer. The more exciting your flyer design is, the more people are likely to pay attention to it.
    Generating this kind of ‘wow’ factor is essential for a good graphic designer.

If you need a great flyer designed for your business, by experience professionals who know what they’re doing; please visit us at hiregraphicdesigner.uk. You won’t be disappointed.

Create logos designs that will make your business stand out

Logo Design is a field that is fast gaining more and more importance in an increasingly competitive and global market. Especially with the advent of Internet-based markets across Europe, where visibility is everything and how quickly you get noticed relative to your competition dictates the success of your product, making a good first impression can make all the difference. In this blog we attempt to cover all the salient aspects of what makes or does not make a good company logo.

A great logo needs to cover a few parameters.

Instantaneous Visual Impact :
The first thing a logo needs to do is, attract the consumer’s eye and establish a direct and logical connection to your product. In a busy market such as the  UK, where the consumer is viewing several brands and ingesting a high volume of information, you only have a few seconds to communicate all of the necessary information which you want them to register & remember. Your logo needs to be something distinctive that will make a customer want to give you more of their attention in a busy and bustling market such as London, UK. Understanding what people will or will not spend time looking at is a key skill for any professional designer that is developed over time and with experience.

Easy on the eyes :
A good logo needs to pleasant to look at, and make people want to use it, reproduce it, and be associated with it. Think of it as a little advertisement explaining who you are, what you do and what style you do it in, using one simple graphic/design. You want a design that is striking and out of the ordinary without being unnecessarily ostentatious.
In the design industry, as a rule of thumb, designs that utilize simple, bold and clean shapes are seen as attractive and desirable, while over-complex and obtrusive shapes are seen as being too cluttered and off-putting.
An attractive logo for your business invokes desirability and may help get you a customer’s business and create repeat customers, while an ugly or off-putting design, can actually repel potential customers.
For a professional designer, understanding the importance of simplicity and being conversant with what sort of a design people want to be associated with is absolutely essential.

Direct in its approach/connection to your product :
If I’m browsing through a market, looking for, say, new tires for my car, I’m far more likely to pay attention to brands that have logos displaying tires, or speed, or cars; than ones displaying abstract tire-related symbolism. While artistic aspects are important, the top priority for a logo should be to inform your customers very clearly that you’re selling what they’re looking for.
A logo that is over-complicated, unnecessarily abstract and doesn’t connect to your product can be confusing and ultimately lacking in appeal.
Being direct is not only easier and more effective; it shows that you respect your customers’ time and really want their business.
You’ll always find that with our experienced designers in London,UK who have some years and successful projects under their belt, this sort of purpose-driven directness is almost instinctual and evident in everything they create.

Easily reproducible across multiple mediums :
If you want your product to be successful, you’re going to have to advertise as often and in as many different locations and mediums as possible, from black-and-white newspaper ads, to glossy full colour magazines, to giant road-side hoardings, to television and websites. Your logo has to be easily translatable across multiple mediums with minimal conceptual and visual losses.
For example, a design that looks vibrant in RGB colours could turn pale in CMYK and seem downright insipid in grayscale. Or, a design that looks attractive and compact on a small scale may not look as good on a larger surface. Limited reproducibility can severely impede your reach in the market, and is a far more subtle consideration that requires some working experience of the industry and its many mediums, to properly appreciate. Experienced pros always have this at the back of their minds from the nascent stages of their design when they start creating company logos.
For an example of how good and bad logos design can impact market presence differently, let us take a look at two popular logos.

London Olympics Logo

London Olympics Logo

Microsoft Logo

Microsoft Logo

The first is the ubiquitous logo for Microsoft Windows, while the second is the controversial logo that was unveiled for the 2012 London Olympics. They are similar in that, they both use a square form-factor, but the similarities end there.
The Windows logo uses four differently coloured squares, arranged into a larger square, in a beautifully simple, clean and elegant schematic, reminiscent of a ‘window’, cleverly connecting back to the product in a very direct manner. The colours used are complementary, create a soft, pleasing contrast and make the logo overall very pleasing to the eye. It is frequently reproduced across multiple mediums and colour schemes, without losing too much of its charisma or inducing eye-fatigue. I see it every single hour of my work day, yet I’m unlikely to ever get sick of it.
The 2012 London Olympics logo, on the other hand, was very badly received. It uses the number ‘2012’ in a stylized font and arranges it in a square pattern, which, unlike in the previous case, is completely unrelated to the product. Nothing about the Olympics immediately recalls a square to mind. The jagged, elaborate font in which ‘2012’ is printed out obscures its readability, and only the fact that the logo explicitly displays the Olympic five-ring symbol and the word ‘London’ even begins to tell you what the logo is meant to represent. Londoners have described this logo as being repulsive and scandalous, and ultimately it has proved detrimental to brand value.
This unnecessary complexity defeats the purpose of a logo. It obscures the brand identity and creates a generally unpleasant and, crucially, an uninviting impression. In this case the real cleverness lies with the sort of simplicity and directness employed in the first case, i.e. Microsoft Windows.
The logos used by other companies such as Apple, Android, Twitter, Shell and AT&T are more examples of how to employ such simplicity, directness, create visual impact and encourage recall.
If you need a stunning, vibrant and elegant company logo designed for your business, please visit us at hiregraphicdesigner.uk. Our roster of experienced designers is available to you, to have a logo created for yourself that matches your ambitions.

Make a remarkable first impression through an outstanding business card design !

Digitization has drastically transformed the functioning of the business world in the past decade and has wiped out some of the age old practices. Some of the ‘once compulsory’ business meeting requirements like diaries, paper presentations and folders are fast replaced by iPads and laptops that do the job much more easily and effectively. But despite the digital revolution, if there is one component that still reins its supremacy, it is the business card. Any professional business person would realize the importance of the business cars and the impact of a well-designed business card on the mind of his client or prospective customer.

Vital Information Source: The basic criterion that marks a good business card design is its information. A business card should contain all the vital information regarding the business-nothing more and nothing less. The names of the person, address, business type, location, contact and email address are the essential elements of a card. Also, if a card is over dumped with information, it gets a cluttered look, casting a’ not so good’ image on the business model on the whole. In short, our team at hiregraphicdesigner, designs cards that answer the questions who, what, where, and why. Apart from this, the other side of the card could be utilized for a visual content depiction of the business. This representation might be a picture, image or map relevant to the business. After all, there is no rule that a card should be left blank on the flip side.

Size of a business card: A business card could carry innovative design and style but it is mandatory it fits the standard size of 3.5”*2”. The card should be within this dimension to be considered a professional brand. Our team is well aware that cards that do not fit into business card holders are not usually stored by the receiver, however good looking or informative it is.

Designing an impressive business card: The card should mandatorily contain the logo of the company. Next comes the font size, color and alignment. Our team ensures the font size to be in accordance to the size of the card, precise and perfect. Mild colors are mostly preferred for professional cards rather than the bold and garish colors that are considered amateur. A background containing images or any pleasant design is an advantage. Today, technology has been incorporated into the making of these cards, leveraging the style factor of the cards by many folds. Adding QR codes to the card, including emboss prints, 3D effects and attaching sound or video clips to a card are a few of the innovative options available today.

Thus designing a good business card is an art of conveying the most essential information in the most innovative manner without deviating from the prescribed standard. A well designed business card is the first impression about a business, and every business man would want it to be the best impression. For this, all you have to do is contact hiregraphicdesigner and be assured of the best possible outcome.